White Design Lab - Privacy Policy

This Privacy Policy is designed to explain how we collect, use, share, and protect the personal information you provide to us when you access our website, purchase our goods or services, or engage with us on social media, as well as your own rights to the information we collect. Please read this Privacy Policy carefully.

We will alert you to any changes to this Policy by changing the “last updated” date at the footer of this Policy. Any changes become effective immediately upon publication on our website, and you waive specific notice of any changes to the Policy by continuing to use and access our site(s). We encourage you to review this Privacy Policy periodically, when you use our website for any purpose or engage with us on social media. You are deemed to have accepted any changes to any revised Privacy Policy by your continued use of our website after the revised Privacy Policy is posted.

Copyright and use

White Design Lab owns some of the copyright in the content published on this website except where indicated otherwise by the inclusion of a third party proprietary notice. Some of the projects may have been completed by an individual member of the team and is displayed by White to showcase the team’s talent. Our team members permit this information to be used by White, and under the agency. Unless specifically prohibited by a notice published on any part of this website, you may make a print of such parts of this website as you may reasonably require for your own personal use provided that any copy has attached any relevant proprietary notices and/or disclaimers. All other use is strictly prohibited.


The security of information is important to us, and we are committed to using reasonable measures to protect the personal information we may collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the information stored on this site is absolutely secure.

Information we gather and how we use it

This Privacy Policy tells you what to expect when we collect and process personal information. For professional personal data (e.g. business related data) the legal basis for this is our legitimate interests, namely the control and maintenance of our website, business administration and the performance or creation of a contract between you and us. Should we decide to process any personal data for a purpose other than that for which it was collected, we will provide you with information on that other purpose and with any relevant further information prior to that further processing. All personal data collected will only be kept as long as is strictly necessary and will always be deleted after two years unless we seek your consent to retain it longer.

Visitors to our website

We are the sole owners of the information collected on this site. White uses the information collected through the Service for our legitimate interests, including the following purposes:

– To manage our Service;

– To perform services requested by you, such as to respond to your enquiry, respond to questions and requests, and provide customer service;

– To send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages;

– To prevent and address fraud, breach of policies or terms, and threats or harm;

– To monitor and analyze trends, usage, and activities.

As mentioned above, we use the information we collect information (e.g. business related data) about you and your company submitted to our websites, and passed on during telephone conversations, included in emails and mobile messaging and any other form of written or verbal communication. For example, we might keep a record of your name, work address and associated delivery addresses, work email address and work telephone number/s. We also hold the IP addresses of visitors to the website.

When someone visits our website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We also use information about you with your consent, including:

– To send you direct marketing about our products, services, offers, promotions, rewards, and events we think you may be interested in;

– To provide you with advertisements tailored to your interests; and

– To fulfill any other purpose disclosed to you and with your consent.

– For information on your rights and choices regarding how we use your information, please see the section entitled “Your rights and choices, including access” below.

If you choose to sign up for a newsletter, by providing your email address, you expressly consent to receive emails from us. We may use email to communicate with you, to send you information that you have requested or to send information about other services developed or provided by us or our clients. However, we will not give your email address to another party to promote their products or services directly to you. You may opt out or remove your email address by following the instructions at the bottom of the emails you receive. We share information with the following:

Social media – Our site includes social media features and links. Your interactions with these features are governed by the privacy policy of the company providing it.

Third-parties – We may disclose your information to third parties, such as our technology and administrative service providers, for purposes elsewhere described in this policy, as well as, research, data validation, aggregation, enhancement, verification, suppression, marketing, advertising and other lawful purposes to provide you with services. This information does not include personally identifiable information unless you voluntarily provided it in a form that was expressly designated as part of an online form.

When legally required – We may disclose information if we reasonably believe are we required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.


We offer various services to the public and professionals. In order to provide the service we have to hold the details of the people who have requested it. However, we only use these details to provide the service the person has requested and for other closely related purposes. For example, we might use information about people who have requested a service to carry out a survey to find out if they are happy with the level of service they received. When people do subscribe to our services, they can cancel their subscription at any time and are given an easy way of doing this.


Cookies are small files which are sent to your web browser and stored on your computer’s hard drive. This website uses ‘session cookies’ – temporary cookies remain in your browser until you leave the website. These are essential and allow you to carry information across our site without having to re-enter it; it also enables us to analyze web traffic and improve our online services. They cannot be used to identify you. You may set your web browser to notify you of cookie placement requests or to decline cookies completely.

Cookies come in many forms. We have set out below the main types and categories of cookies that are used. This section refers to all types and categories of cookies and not just those we use on our website.

First- and third-party cookies – Whether a cookie is first party or third party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user, the website displayed in the URL window, e.g. whitedesignlab.com. Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.

Persistent cookies – These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.


How do we use cookies?

White does not use cookies to collect personally identifiable information about any user of the website. Types of cookies used on this site:

Strictly necessary cookies – Some of the cookies on our website are essential in order to enable you to move around the website and use its features.

Performance cookies – Some of the cookies on our website collect information about how visitors use the website, for instance, which pages visitors go to most often, and if they get error messages from web pages.

Functionality cookies – These cookies allow our website to remember choices you make and provide enhanced, more personal features.

Persistent Cookies for Site Analytics and Performance:

Google (Analytics) tracking: _ga, _gat, _XXXX, _gid
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. More information can be found here.

Cloudflare: __cfduid
The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. For example, if the visitor is in a coffee shop where there are a bunch of infected machines, but the specific visitor’s machine is trusted (e.g. because they’ve completed a challenge within your Challenge Passage period), the cookie allows us to identify that client and not challenge them again. It does not correspond to any user ID in your web application and does not store any personally identifiable information.

Our website links to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites. By using our website, you agree that we can place these types of cookies on your device.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

How we protect your information

We take appropriate measures to ensure that the personal information disclosed to us is kept secure, accurate, and up to date and kept only for so long as is necessary for the purposes for which it is used. When you submit sensitive information via the website, your information is protected both online and offline. We will always endeavour to keep your personal information safe, however please note that the internet is not 100% secure. We encourage you to use caution when using the internet.

Links to other websites

This site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly encourage you to review to better understand their procedures for collecting, using and disclosing personal information. We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.

Under 13 year olds

This website is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this website in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.


We use a third-party provider, MailChimp, to deliver our e-newsletters. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s Privacy Policy.


Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance with office policy. Email monitoring or blocking software may also be used. Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.

Your right and choices, including access

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. As a data subject, you have a number of rights. You can:

– access and obtain a copy of your data on request;

– require the organization to change incorrect or incomplete data;

– require the organization to delete or stop processing your data, for example where the data is no longer necessary for the purposes of processing; and

– object to the processing of your data where the organization is relying on its legitimate interests as the legal ground for processing.

– If you would like to exercise any of these rights, please use the contact details in the ‘How to contact us’ section below. If you believe that the organization has not complied with your data protection rights please let us know so we can direct you through the necessary steps.

Complaints or queries

We try to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This Privacy Policy was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of our collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.


By using this site, you consent to the processing of your personal information as described in this Privacy Policy.

Changes to this privacy policy

We keep our Privacy Policy under regular review, and reserve the right to change or add to it from time to time. Please ensure you look at this Privacy Policy from time to time to be aware of any updates. We will indicate at the bottom of the Privacy Notice when it was most recently updated.

How to contact us

If you have questions regarding this Privacy Policy or our privacy practices, you may contact us at white@whitedesignlab.com. White Design Lab Inc is registered in Canada. Registered address: Foxwood Lane, Kamloops, British Columbia, Canada V2C 5E3. Corporation number 1083995-7.

Modern Slavery Policy

White does not tolerate any form of modern slavery or human trafficking in any part of our business. We abide by the policy outlined by WPP, which reflects international standards and principles including the International Bill of Human Rights, the United Nations Guiding Principles on Business and Human Rights, the International Labour Organization Declaration on Fundamental Principles and Rights at Work, and the Children’s Rights and Business Principles. These policies inform and influence all of our business practices.

Effective Date:  June 15, 2019

Why white Design lab?

We believe changing the way you do business has the power to change the world. We are passionate about how people travel the digital world and how customers interact with your organization.