Bringing in a creative agency to support your marketing operation can do wonders for your business. Whether you need someone to fill in the gaps in your production process or guide your content or digital strategy, manage your website or rebrand your business, here are the biggest ways an agency can help you build a brand and make your marketing more effective.
Outside the echo chamber
It’s easy to lose sight of the bigger picture when you’re immersed in your own brand every day, as well as the day to day of running a successful business with the same internal teams. No matter how sophisticated your marketing team is, you may need a little help from time to time. However downside of an internal content and creative team is that their creativity can start to stagnate over time. This makes it harder to get fresh new ideas and perspectives. All their work happens within the company bubble, with no visibility into what others in the industry or world are doing. Partnering with a creative agency can provide much-needed perspective to guide or improve your strategy and, most importantly, fresh ideas to help you achieve your goals.
Creative agencies bring a significant degree of fresh perspective, inspiration, and a willingness to think outside the box. They experience the content and creative needs of other businesses daily, plus their ideas are often more welcome since they work outside of the echo chamber of a business. Their job is to help boost your content and creative, not to continue doing the same thing you’ve always done.
Expert Experience and Execution
A creative agency is a team of talented specialists who can both craft and execute your marketing strategies. From designers to developers, copywriters to data experts, they have the knowledge and skills to produce solid work. They immerse themselves in this stuff day in, day out, so they know about industry best practices, how to improve the user’s experience, what content works best for platforms, and how to help create strong messaging and content to elevate your businesses growth and success.
When building in-house teams, it can be hard to attract top talent that has the extent of experience an agency can provide. Working with an agency offers a depth of experience, as well as access to their leadership for your in-house team on a part-time basis. They also have unique insight into what works, what doesn’t, and what surprising things can drastically improve your results!
Diverse Skillsets When Needed
Access to broader skillsets is also a major benefit to working with agencies. When you hire for in-house teams you’re likely looking for people who can execute common skillsets, they may however lack experience with other things you need. It’s typical for companies to use these people in an attempt to learn or expand their skillsets, but more often than not a brand can become weaker, especially if that person is inexperienced in the skill they are learning.
An agency provides access to top level skills you may not have hired for, such as brand strategy and positioning, writing, video and animation, SEO and SEM, web development, and many others.
A Blended Approach Works Best
Great work comes from a great relationship. When you’re considering a creative agency, you want to find one that is invested in your brand, in your success, and in creating great work together. We always recommend a blended approach to resourcing content and creative that includes both in-house and agency teams. If you have the flexibility to have both, you’ll have access to every benefit discussed here. That being said, it’s also important to be aware and selective for how you use them. The following resourcing guidelines should help to determine how you could balance your in-house creative support with an agency team:
- Using in-house teams for day-to-day content, common skills, and distribution execution
- Using in-house teams to make derivatives off agency feature work
- Trusting in-house teams to brief and collaborate with agencies on product/company details
- Relying on an agency for uncommon skillsets such as project management, and a depth of expertise
- Using agency budget when you need extra support for larger initiatives
- Leaning on an agency team for new ideas and fresh perspectives on challenges and opportunities
To find out how to build a better in-house team and learn more about how an agency can help solve your unique challenges, hit us up.